IHA launches ‘I’ve Had It,’ a statewide COVID-19 vaccine ad campaign

“I’ve Had It,” a two-part promotional campaign developed by IHA that encourages Iowans to get their COVID-19 vaccinations, has launched throughout Iowa. The campaign was funded by a grant from the Iowa Department of Public Health and is featured in print and on television, radio and online.

The first part of the campaign tells the story of Amy and Mark Lyness of Manchester. Both chose to not get the COVID-19 vaccine, and both were infected with the virus last summer. Amy was hospitalized in Manchester and Cedar Rapids. She almost lost her life.

The second part of the campaign looks at the pandemic from an Iowa front-line physician’s perspective. Sonia Sather, M.D., a hospitalist with Spencer Hospital, talks about her experiences caring for COVID-19 patients since the beginning of the pandemic and what she tells them about getting the vaccine as soon as possible.

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